Angela Ahrendts is the Senior Vice President of Retail at Apple.
Ahrendts says that one needs to have self-care, before being able to care for others.
People can be taught anything, except how to care.
Thoughts on branding: What do we need to do now to keep our relevancy for the future?
To keep relevancy, start with why you want to do what you are doing – make these your core values.
Second, find out how you want to do what you do. Hire people that can be behind the core values and can see at least a little into the Why.